Market Awareness and Brand Promotion
Develop and implement strategies to increase market awareness of ROCKWOOL’s brand value and USPs.
Conduct presentations, workshops, and seminars to educate stakeholders about ROCKWOOL’s products and solutions.
Represent ROCKWOOL at industry events, trade shows, and conferences.
Relationship Building
Establish and maintain strong relationships with key stakeholders including developers, consultants, architects, and other industry influencers.
Act as the primary point of contact for these stakeholders, addressing their needs and ensuring their satisfaction with ROCKWOOL products.
Business Development
Identify and pursue new business opportunities to drive sales growth and expand market share.
Develop and execute business development plans that align with the company’s strategic goals.
Monitor industry trends and competitor activities to identify opportunities and threats
Sales and Revenue Growth
Collaborate with the sales team to develop and implement strategies to achieve sales targets.
Track and report on performance, providing regular updates to senior management.
Product and Market Expertise
Maintain a deep understanding of ROCKWOOL’s products, their applications, and their benefits.
Stay informed about industry developments, market trends, and regulatory changes.
Provide feedback to the product development team on market needs and customer preferences.
Coordination and Collaboration
Work closely with the marketing team to develop promotional materials and campaigns.
Collaborate with other departments to ensure a cohesive approach to market development.
Participate in cross-functional teams to support company-wide initiatives.
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