North American Area Marketing Manager

Canada
15 October 2021
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Building our reputation and promoting our products

We have an exceptional position in our market, and we have built a great brand. Your mission is to tell the story about who we are, what we deliver and put our solutions in the spotlight to reveal the secrets behind modern living. Addressing the key benefits of our solutions and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. As a strong communicator, you will help proactively maintain our reputation across various stakeholder groups and build trust in our communities.

At Grodan, we are at the forefront of innovating the horticulture industry, by creating media solutions for sustainable cultivation of vegetables, flowers and plants using stone wool. This way of growing results in higher yields while using less of the world’s natural resources – today and for generations to come. In our team-oriented and entrepreneurial environment, you will work with many challenging and interesting assignments that make a real impact on sustainability. Your contribution will be vital as we continue to create new chapters of our business story.

This is the role:

The NA Area Marketing Manager will report directly to the Vice President, North America and is ideally based out of our Head Office in Milton, ON. Reporting into this role is our Social Media Specialist. The Area Marketing Manager, NA supports the Commercial Vegetable and Legal Cannabis Sales teams in Canada, USA and Mexico. You will provide marketing and communications support for the Sales team with annual marketing plans that are aligned with the corporate strategic objectives. The Area Marketing Manager owns the 4Ps and is responsible to localize global marketing campaigns, develop regional marketing materials, plan events and secure promotional items that are aligned with each division. You will also be responsible for all areas of local marketing including local market research, sales tools, promotions, tradeshows, seminars, grodan101 website and digital channels.

This is what you offer:

  • Completion of a University Degree (Communications, Marketing or Business discipline preferred)
  • 5 - 7+ years’ experience in marketing & communications with responsibility for annual plans, media planning and budgets
  • 3 years’ experience in budget management
  • 2+ year’s event management experience, in person and online delivery
  • 2+ years managing design vendors/ freelancers
  • Excellent verbal and written communication skills with the ability to tailor messaging to various target audiences
  • Proven analytical and problem-solving ability; able to work on tight deadlines
  • Ability to execute with flawless detail while keeping visibility of the broader strategy
  • CRM (ie Microsoft dynamics)
  • Social Monitoring software, Google Analytics
  • Ability to travel throughout Canada and the US, valid passport and drivers license required

This is what we offer:

Our culture is one of teamwork, respect and support. We are proud to be able to offer a comprehensive benefits package including but not limited to:

5% Pension Matching
100% Tuition Reimbursement Program
Flexible Work from Home Policy

If you're looking for a well-paying job and the potential for a rewarding career, please apply now!

Apply

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