Being an ambassador for our products
You play an important role in putting our solutions in the spotlight and revealing the secrets behind modern living. Addressing the key benefits of our solutions to the right stakeholders and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. Your contribution will make a great impact – driving product innovations for tomorrow's built environment. Being challenged in your everyday work and having a variety of touchpoints – locally and globally – will make you grow with us.
This is the role:
The Content & Campaign Specialist will be responsible for content development and creation in line with the content calendar, Regional/MSA and segment campaign development and deployment, Marketo campaign management - driving funnel and lead generation, social channel management, as well as KPI development and reporting. The role will uphold to the highest standards of communication in line with local as well as Group processes and procedures.
This position reports to the Marketing Communications Manager, Rockfon, North America and is based out of the office in Chicago, IL.
Researching, writing, and editing emails, landing pages, articles, case studies, and other short- and long-form digital content according to established brand guidelines, tone and voice
Develop and publish engaging content for our website and social channels
Closely follow all industry news and anticipate opportunities to create and share relevant content
Implement SEO best practices when writing content for our website
Coordinate the integration of sponsorships and promotional messaging across all digital platforms
Work with business-level subject matter experts (SMEs) to understand our products and to create relevant content for our target audiences along their customer journey
Execute all aspects of campaigns in Marketo including automated programs, audience segmentation, nurture campaigns, and dynamic content
This is what you offer:
Minimum 3-5 years of experience in a campaign execution/content development role
Bachelor’s Degree in Marketing, or business-related field
Candidates must have proven experience in content writing, preferably in a B2B setting
Exhibit solid knowledge of email and deliverability best practices, CAN-SPAM/CAS and GDPR
Superb written / verbal communication skills
Marketo Certified preferred, but not required
Leadership through providing vision, strong work ethic, and collaboration
Takes ownership of your responsibilities
Strong organizational and analytical skills with a keen attention to detail
Demonstrates initiative and can work independently while effectively managing multiple priorities/deadlines
Positive, ambitious, team player
Interested?
Please apply, sending an English version of your resume.
Apply