ROCKWOOL takes home four content marketing awards at DrumB2B Awards

November 11, 2019

Authentic, playful, emotive say Drum judges of ROCKWOOL’s award-winning "7 Strengths of Stone" film series and Rockzero product launch campaign.

Competing against the likes of IBM, Accenture, Deloitte and many other respected companies, ROCKWOOL is proud to have been honoured with four awards for the best creative content marketing and branding at The Drum B2B Awards held in London and New York last week.

The Drum is Europe’s largest media and marketing website and its annual B2B Awards recognise the best marketing and branding content and campaigns from companies all over the world.

In the categories “Best Brand Campaign” and “Best Content Marketing Campaign” and "B2B Content Campaign," ROCKWOOL won for its 7 Strengths of Stone film series. In the category “Best Product Launch Campaign,” it was ROCKWOOL’s Rockzero campaign that took home the top prize.

“ROCKWOOL is honoured to win these awards, especially in the company of so many great brands,” says Mirella Vitale, Chief Marketing Officer, ROCKWOOL Group. “We’re very proud of our products and the impact they have on society. Together with our partners at True, I think we were able to capture that pride and illustrate what we call the ‘the 7 strengths of stone’ in a really fun way that keeps people watching.”

You can see one of the films below. To see the entire series, follow the link above.

Thermal 7 Strengths of Stone, Steen Lyndby,

In their description of the 7 Strengths of Stone film series, The Drum judges write:

“ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.”

“Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.”