Digital Marketing Manager – Lead Generation & Campaigns

We are seeking a Digital Marketing Manager – Lead Generation & Campaigns, based in our Milton Office location to join the Marketing team. This is a fully on-site role.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.  At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team:

•   The Digital Marketing Manager will be reporting to the Marketing & Branding Director and will have one direct report under their supervision. They will be working hand in hand with Sales operations and Digital Marketing Manager, Engagement & Experience.

What you will be doing:

This role will focus on developing and executing strategic, data-driven campaigns that generate high-quality MQLs, accelerate SQL conversion, and support revenue growth.

•  Lead the planning, execution, and optimization of lower-funnel digital marketing campaigns to convert mid- and low-funnel prospects into qualified sales leads.

• Own the lead generation strategy in coordination with sales operations, aligning campaigns to key business goals and sales targets.

• Develop annual marketing plans—including marketing automation strategies, content development and campaign page creation with clear KPIs and measurable outcomes.

• Design and execute targeted email marketing programs, including audience segmentation, A/B testing, deployment, and continuous optimization.

• Maintain and enhance our marketing automation system (Marketo) and ensure seamless integration with CRM (MS Dynamics); assist in integrating additional platforms as needed.

• Track, analyze, and report on campaign performance with actionable insights for continuous improvement.

• Support global and regional marketing projects while ensuring all campaigns follow brand, compliance, and legal guidelines.

• Act as an internal subject matter expert on lead management best practices, including lead scoring, nurturing, and lifecycle management.

What you bring:

• University degree in Marketing, Communications, or a related field, or equivalent practical experience.

• Minimum 7+ years of proven experience in digital marketing, with a strong focus on lead generation and campaign management.

• Proven experience managing Marketo (or similar marketing automation platforms).

• Proven experience in driving B2B digital marketing initiatives

• Strong expertise in full-funnel digital marketing strategy, from awareness to conversion.

• Advanced skills in campaign analytics with a passion for data-driven decision-making.

• Exceptional project management and organizational abilities with a meticulous attention to detail.

• Excellent written and verbal communication skills with the ability to collaborate cross-functionally.

• Knowledge of the building materials or construction industry is an asset.

What we offer:

• Competitive Pay & Benefits from Day 1:  Comprehensive medical, dental, massage therapy, and vision plans.

• Retirement Pension Matching Program

• Paid Time Off: Generous PTO, paid holidays, and top up plans for maternity and paternity leave.

• Educational Assistance & Career Growth: Invest in your future.

• Wellness Perks: Fitness reimbursement and EAP access.

• Safety First: Company-provided PPE and programs to keep you protected

Who we are:

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities.  With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission:  to release the natural power of stone to enrich modern living.  Sustainability is central to our business strategy.  Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.   

Work Environment & Conditions:

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work.  ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve. 

Our Culture and Commitment:

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard.  With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination.  At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “The ROCKWOOL Way”.  This cultural foundation reflects our core values:  ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.