Change Communication Specialist

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.  At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. 

Join us and make a difference!

Your future team:

The Change Communication Specialist is part of the Group Communications team within the Group Marketing, Communications, and Public Affairs (GMC) department. The position, team, and department are based at corporate headquarters in Hedehusene, Denmark.
 

The Change Communication Specialist reports to and works closely with the Vice President for Group Communications and the rest of the Group Communications team as well as the business transformation programme director. The position also entails close working relations with colleagues across disciplines in the department, among other Group staff functions, and with colleagues based in the subsidiaries.

Job purpose & scope

At ROCKWOOL, we are embarking on a multi-year transformation that will include implementing a new Enterprise Resource Planning (ERP). The transformation will significantly change the way we operate, including how we work, collaborate and deliver value across the organisation. Strong internal change communication will be key to ensuring effective implementation at every level.

The Change Communication Specialist plays a central role in translating business transformation into meaningful and accessible communication for all employees. This includes both strategic planning and practical execution – from developing communication strategies and training plans to delivering concrete materials such as articles, videos, Q&As, and presentations.

The Change Communication Specialist works across functions and geographies to ensure clear, consistent and timely communication. Close collaboration with colleagues in Change Management, HR, Corporate Communications, IT and the wider business is essential. The Change Communication Specialist will also support leaders and local change agents in communicating effectively, and help coordinate campaigns that foster readiness, alignment and engagement.

Flexibility and a proactive mindset are key – no two days look the same. The role offers significant opportunities to learn and grow, with versatility and a “yes we can” attitude highly valued. You’ll be part of a dynamic project team that thrives on new ideas, concepts and self-starting initiative, and we’re looking for someone who can truly deliver. The position is based at ROCKWOOL headquarters in Hedehusene, Denmark, and requires some travel.

Key result areas:

•  Conduct stakeholder analysis, identify and address communication risks and barriers based on data, stakeholder input and sound judgement
 

• Develop and maintain an integrated change communication strategy that supports the transformation including ERP implementation across ROCKWOOL
 

• Plan and deliver content to prepare employees for change through multiple channels, e.g., newsletters, town halls, videos, films, info screens, learning modules and workshops
 

• Create messages, materials and campaigns for relevant audiences to enhance understanding, engagement and readiness for change, adapted to both global and local audiences
 

• Create presentations for multiple internal purposes and audiences, including explainers, updates, how-to’s for programme managers, executive steering committee, and Board of Directors
 

• Coordinate content and channels across teams, ensuring version control, asset re-use and alignment across functions
 

• Update the dedicated programme Intranet and SharePoint worksite
 

• Use data to track communication performance and adjust tactics, drawing on metrics such as open rates, sentiment trends, survey results and stakeholder feedback.

Professional skills & personal behaviours needed:

Essential professional skills (qualifications):

• Minimum five-seven years of experience in change communication within a large, complex organisation

• Proven experience supporting major change programmes (e.g. technology rollouts, structural changes, etc)

• Skilled at partnering with leaders and project teams to co-create and deliver impactful communication

• Demonstrated ability to develop communication strategies, training plans and internal campaigns

• Excellent written and visual storytelling skills – fluent in English (spoken and written); Danish is a plus

• Relevant academic background in Communications, Organisational Psychology, Change Management or similar

• Familiarity with Prosci®, ADKAR or other change frameworks is an advantage.

Essential personal behaviours (competencies):

• Strategically minded yet action-oriented and delivery-focused

• Able to navigate a matrixed, cross-functional, international setup with confidence, credibility and impact

• Structured, organised and results-driven, while being flexible and adaptive in changing circumstances
 

• Strong listener with the ability to tailor messages and formats to a wide range of stakeholders
 

• Collaborative by nature and generous in sharing insights and materials
 

• Comfortable with complexity and ambiguity, approaching challenges with pragmatism and positive energy

• High level of personal integrity and professionalism.

This is what we offer

You will be part of a company where we trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work with dedicated, fun and down-to earth colleagues. You will have the chance to travel to our global markets to facilitate collaboration and adoption of the transformation. We will provide a thorough onboarding for you to engage smoothly in the tasks and responsibilities.

Ready to Apply?

If you are ready to embark on a digital adventure with us, please apply with your CV that includes a short motivation of why you are applying for the position. Deadline is 27 July 2025, and we will look at applications on running basis.

Who we are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive.  We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the inherent power of stone to enrich modern living. 

Sustainability is central to our business strategy.  ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.  Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it. 

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard.  We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us.  In fact, we refer to our culture as “The ROCKWOOL Way”.  This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.