New ROCKWOOL campaign takes fans beneath the surface of SailGP

28 May 2021

Fans will be able to go beneath the surface of SailGP like never before as part of a new campaign and documentary series to be launched in the coming weeks.

The first of three extended feature documentary episodes on the Denmark SailGP Team presented by ROCKWOOL is set to be released on 1 July. It will give viewers an access-all-areas pass to the Danish camp as it prepares for Season 2 of SailGP.

Featuring one of the strongest line-ups in the history of the sport, and a fleet of foiling F50 catamarans capable of pushing the 100 kilometre per hour barrier, SailGP has quickly become the pinnacle event in global sailing.

Denmark SailGP Team skipper Nicolai Sehested admits that, with fractions of a second making the difference between winning and losing, the pressure is on SailGP’s newest teams to get up to speed quickly.

“The level of competition in SailGP has never been higher. As one of the newest teams, we know the scale of the challenge as we try to close the gap on the top teams”, says Sehested.

“As we spend more time onboard the F50, we’re quickly making progress, but we’re also making a lot of mistakes, which makes for some exciting racing and unmissable content. As sports fans ourselves, we know that people want to go beneath the surface, and we look forward to sharing it with them”.

The new documentary series forms part of a wide-reaching ROCKWOOL-led campaign titled ‘Beneath The Surface’, which promises to delve deeper than ever before into what makes a world-class SailGP team perform both on and off the water.

Exploring in-depth themes such as science, sustainability, innovation and teamwork, the ROCKWOOL-led campaign will also consist of ‘Beneath The Surface of…’ – a social-first episode exploring each city on the SailGP calendar; and ‘Into The Depths’ – a video-podcast connecting Denmark SailGP Team athletes to inspiring and interesting characters from the world of science, sport, sustainability and business.

“This ambitious global marketing campaign not only provides us the opportunity to explore themes close to ROCKWOOL through the lens of SailGP, but, importantly, deliver multi-format, compelling and exclusive content to sailing and sports fans all over the globe”, said Mirella Vitale, Senior Vice President, Marketing, Communications and Public Affairs at ROCKWOOL.

“As we support Denmark SailGP Team’s participation in one of sport’s most challenging and competitive leagues, we will use our platform and voice to connect with, inspire and engage new fans in Denmark and beyond”.

The first episodes of ‘Beneath The Surface of…’ and ‘Into The Depths’ will be released in conjunction with the Italy Sail Grand Prix in Taranto on 5-6 June, and the first episode of the documentary series will follow on 1 July.