Why stock ROCKWOOL?

ROCKWOOL began producing stone wool insulation over 80 years ago. Today, we’ve grown to become one of the most recognised and well-established brands in insulation in the UK, with products that deliver thermal, acoustic and fire protection in one. 

Our Trade Range is a collection of easy-to-fit, stock and shop products for every part of the home.  The range focuses on two areas: thermal insulation and sound insulation, making it simple for tradespeople to build homes they are proud of and a great reputation for their business. 

 View our trade range


ROCKWOOL Thermal Insulation

If thermal performance is the focus, your customers need ROCKWOOL Thermal Insulation. Ideal for lofts, walls and floors, it’s quick and easy to install, and its flexible structure helps avoid air gaps. It’s also designed to maintain its thickness and shape over time without losing its thermal properties, plus end users will also benefit from acoustic and fire performance.

Trade Range - Group Shot

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ROCKWOOL Sound Insulation

The perfect option for reducing noise. By helping to absorb sound waves, ROCKWOOL Sound Insulation minimises the passage of sound from the outside to the inside of the building, as well as from one room to another. Fast, simple installation and thermal and fire performance also come as standard.

Trade Range - Sound Insulation Group Shot

[Web & Social Media version]

Local, seamless support

Our team of Area Sales Executives (ASEs) are on-the-ground and ready to help. Each ASE has a dedicated area of the UK and provides end-to-end support from stock, terms and product queries to POS and training. 

Merchant CSS Team Photoshoot, ROCKWOOL Vans, ROCKWOOL UK, Sales Team, Merchant Support

Efficient product supply 

Because our manufacturing facilities are based in the UK, the journey from our site to your branch is quicker and easier. In 2020, we upgraded our logistic capabilities to include a 60,000m2  hardstand for greater resilience in stock and supply. We also offer a two-pallet minimum order quantity and can deliver direct to site on request. 


Lead generation and sales support

Long-term, mutually beneficial partnerships are the foundation of our business that begins with helping you to identify the right stocking profile and how to merchandise our products in branch.

Your ASE will also support with a comprehensive range of POS and literature, sales promotions and a logistics package that meets your needs.

You’ll also have access to our handy Trade Application Guide to help you and your team advise customers on the right product for their job.  

Dominic Mason, Merchant CSS Team Photoshoot, ROCKWOOL Vans, ROCKWOOL UK, Sales Team, Merchant Support

Simple to stock and shop

The ROCKWOOL Trade Range has been developed to simplify the insulation category for both merchants and their customers. Split into two distinct families – Thermal and Sound – it’s easy for builders to choose what they need based on the key driver for the project. Many of our Trade Range products are multi-application too, allowing you to streamline your range and inventory. 

UK Merchant Support - Trade Insulation Range

Product training and live demonstrations

ROCKWOOL ASEs provide comprehensive training for merchant teams and customers in branch and on-site. Training is tailored to suit the group's needs, but you can expect advice on building regulations, product selection and best practice installation advice as standard. 

To bring our products to life, each ASE has a portable demonstration kit, allowing them to provide a live, memorable experience of the sound, fire, fit, thermal and moisture resistance benefits of ROCKWOOL insulation.

For larger events and added engagement, we offer the ROCKWOOL Demonstration Experience. Aboard our demo truck, customers and staff can see, hear and feel the power of stone wool, plus get training and ROCKWOOL goodies. 


Rockwool Demo Truck