Milton, ON (January 9, 2018) – ROXUL Technical Insulation is now ROCKWOOL Technical Insulation in North America. Effective January 1st, the company officially adopted the name of its global parent company: ROCKWOOL--the world’s largest manufacturer of stone wool products. Now, with a truly unified global presence, ROCKWOOL plans to build on its 80-year history by leveraging its broad portfolio of capabilities by releasing the natural power of stone.
The rebrand to ROCKWOOL Technical Insulation applies not only to the Industrial (ProRox) and Marine & Offshore segment (SeaRox) but includes all product lines of the company’s North American stone wool insulation business--residential, commercial, roofing and OEM (core solutions). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts and communications.
Customers will notice a transition to the ROCKWOOL branding on all ProRox and SeaRox packaging. The primary difference will be the new ROCKWOOL logo, which includes a graphic representation of a volcano--symbolically the source of the core material: volcanic rock, from which all ROCKWOOL products are made. Customers also will notice the new branding on all marketing materials, including hard-copy materials like sales literature, technical data sheets, and more, to ROCKWOOL’s new digital site and social channels throughout North America.
“This exciting rebrand strengthens our position as a world class company while introducing our strong global brand to the North American marketplace,” says Mike Kozokowsky, Vice President, ROCKWOOL Technical Insulation (Americas). “Under ROCKWOOL you can look forward to the delivery of world class stone wool solutions supported by knowledge and expertise from around the world, allowing us to better serve our customers, while continuing to grow and invest in the North American market.”
The ROCKWOOL commitment to progress is evident through investments in capacity, workforce and infrastructure. On the digital side, January marks the launch of ROCKWOOL’s new website in North America, www.rockwool.com, while the ROCKWOOL Group corporate site has transitioned to www.rockwoolgroup.com. The new websites provide a stronger digital presence intended to revolutionize how ROCKWOOL engages with its stakeholders.
Significant investment in its manufacturing operations continue to support strong and growing demand for ROCKWOOL stone wool products in the United States and Canada. Since 2014, the ROCKWOOL Group has invested some $350 million in three new North American manufacturing facilities, including a recently announced stone wool insulation plant in Ranson, West Virginia.
“The North American rebrand is meaningful beyond its impact to our company,” says Mirella Vitale, ROCKWOOL Group SVP of Marketing, Communications, and Public Affairs. “Under one, unified identity, ROCKWOOL is able to mobilize more effectively to address the challenges affecting modern society. As we look to the future, ROCKWOOL stone wool products will play an increasingly important role, providing effective solutions to the critical issues of modern living such increased levels of urbanization, climate change, sustainability, water scarcity, flooding, energy consumption and noise pollution. Our commitment to people and the planet is written in stone.”
*The rebranding applies to ROCKWOOL’s North American insulation business. Rockfon and Grodan will continue to operate under their respective brand names.
About the ROCKWOOL Group
With five factories and plants and 1,000 employees, ROCKWOOL is North America’s largest stone wool producer, offering advanced building insulation, industrial and technical solutions.
At the ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our solutions. Our expertise is perfectly suited to tackling many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, supporting our stakeholders in reducing their own carbon footprint along with way.
Stone wool is a versatile material and forms the basis for all of our businesses. With more than 11,000 passionate colleagues in more than 39 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, marine and offshore. For more information, visit: www.rockwoolgroup.com.
For more information, please contact:
Anne de Rouw
Area Marketing Manager
ROCKWOOL Technical Insulation
Mob: +31 6 1190 8516
Vice President, Group Communications
Mob: +45 4084 1526