ROCKWOOL ranked 2nd strongest brand in Denmark, by Brand Finance

March 15, 2023

ROCKWOOL, the world's largest manufacturer of stone wool insulation, has been ranked as the second strongest brand in Denmark by the international consultancy, Brand Finance. ROCKWOOL came in third place last year.

According to Brand Finance's annual ranking of the most valuable Danish brands, ROCKWOOL's brand value continues to grow, increasing by 11 percent from last year and 25 percent overall since 2020. This reflects the strength and recognition of ROCKWOOL's brand among consumers and stakeholders.

Commenting on the ranking, Mirella Vitale, ROCKWOOL’s Chief Marketing Officer, said: “We are proud to be recognised as the second strongest brand in Denmark by Brand Finance, also to see B2B brands like ours positioned alongside top consumer names. Our brand reflects our commitment to sustainability, innovation, and creating value for our customers and the world. As we continue to invest in our brand globally, we are confident that it will continue to grow in value and recognition”.

The Brand Finance ranking is based on multiple factors, including brand strength, financial performance, and brand equity. To see the ranking and a detailed explanation of how it is calculated, please go to the report. 

About Brand Finance

Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, they are present in over 20 countries. Founded in 1996 with the aim of ‘bridging the gap between marketing and finance’, for more than 20 years, they have helped companies and organisations of all types to connect their brands to the bottom line.