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Insulation is critical to the comfort and safety of any home, but not all insulation products are created equal.

Scott McGillivray

Influencer, Real Estate Investor, Contractor, Educator

A Turn-key Sales Support Program That Can Help Grow Your Business

That’s why the ROCKWOOL Elite Builder Program is a natural fit. It’s a complete marketing program, which provides the tools and support you need to educate home buyers that a house built with ROCKWOOL Insulation behind the walls is a smart investment.

When you join the ROCKWOOL Elite Builder Program and start offering ROCKWOOL Insulation, you’re working with a partner who is committed to supporting your sales staff and helping you build your business.

The Elite Builder Program offers:


  • Comprehensive product & install training
  • Priority customer and technical service
  • Product and installation training sessions 
  • Building Science support
  • Product samples
  • Marketing collateral to promote ROCKWOOL solutions
  • Potential Builder Rebate opportunities*
    * Applies to Gold Tier only