MILTON, ON (January 13, 2020) – ROCKWOOL, the world’s largest stone wool insulation manufacturer, is pleased to announce that it has become the Official Insulation Supplier to HGTV Canada. As such, the company will provide its popular residential line of stone wool insulation products—ROCKWOOL Comfortbatt®, Safe’n’Sound® and Comfortboard™—for use in renovations on several HGTV Canada series.
“We’re thrilled to announce our exclusive partnership with HGTV Canada,” says Kim Friedrich, Marketing Manager - Canada, ROCKWOOL. “HGTV Canada productions are a significant source of inspiration for homeowners and renovation enthusiasts from coast to coast. Renovation remains a rising trend in Canada and renovation spending has steadily climbed over the past two decades.”
In 2017, renovation spending reached nearly $78 billion in Canada and was expected to rise to $80 billion in 2018 (Source: Altus Group). The 2016 census of Canada identified about 920,500 housing units that were in need of major work on aspects such as defective plumbing or electrical wiring, structural repairs to walls, floors or ceilings, etc. – representing approximately 6.5 per cent of the total occupied housing stock. More than half of those housing units in need of major work were built between 1946 and 1980, indicating the aging housing stock is impacting renovation activity. Further, more Canadians would rather stay put than sell, with a CIBC poll indicating that 67 per cent would rather renovate their existing home than move.
As the Official Insulation Supplier to HGTV Canada, ROCKWOOL will have an opportunity to showcase its stone wool insulation products to highly engaged audiences, including renovation contractors and DIYers. It will also allow ROCKWOOL to reinforce the important benefits that its products provide to homes, homeowners and the environment.
Audiences can tune in to HGTV Canada or check out HGTV.ca to see ROCKWOOL and/or ROCKWOOL stone wool insulation products in featured content as part of HGTV Canada’s Winter 2019 and Spring 2020 schedule, including popular series $ave My Reno which premieres February 18 at 9 p.m. ET and 9:30 p.m. PT.
“We are thrilled to have ROCKWOOL on board as the Official Insulation Supplier to HGTV Canada,” says Barb McKergow, Senior Vice President National Advertising Revenue, Corus Entertainment. “This partnership signifies an expansive and innovative offering that brings broad brand awareness and provides informative content to HGTV Canada audiences.”
All ROCKWOOL stone wool insulation products offer a multitude of advantages in a wide range of insulation applications. Withstanding temperatures up to 1,177˚C, ROCKWOOL insulation provides excellent passive fire protection, safeguarding homes, assets and people against the spread of fire. ROCKWOOL insulation is also sound absorbent, water repellent, vapour permeable with high drying potential, and resistant to mold and mildew. ROCKWOOL thermal insulation products, like Comfortbatt® and Comfortboard™ also contribute to increased energy efficiency, providing potential energy savings over the life of the home. ROCKWOOL insulation products are also highly sustainable and GREENGUARD® certified to the highest standard for indoor air quality. Integrating ROCKWOOL stone wool insulation into new builds or renovations helps to achieve safer, quieter, more comfortable and resilient buildings that are better for people and the planet.
With five manufacturing facilities and over 1,000 employees, ROCKWOOL is North America’s largest stone wool producer, offering advanced building insulation, industrial and technical solutions.
At the ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our solutions. Our expertise is perfectly suited to tackling many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, supporting our stakeholders in reducing their own carbon footprint along the way.
Stone wool is a versatile material and forms the basis for all our businesses. With more than 11,000 passionate colleagues in 39 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibers for industrial use to insulation for the process industry, marine and offshore. For more information, visit: www.rockwoolgroup.com (global site) or www.rockwool.com (North America).
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 34 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children’s book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Disney Channel Canada, YTV, Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at www.corusent.com.
For more information, please contact:
Marketing Manager - CANADA
ROCKWOOL (North America)