Insulation is critical to the comfort and safety of any home, but not all insulation products are created equal.

Scott McGillivray

Influencer, Real Estate Investor, Contractor, Educator

A Turn-key Sales Support Program That Can Help Grow Your Business

That’s why the ROCKWOOL Elite Homes Program is a natural fit. It’s a complete marketing program, which provides the tools and support you need to educate home buyers that a house built with ROCKWOOL Insulation behind the walls is a smart investment.

When you join the ROCKWOOL Elite Homes Program and start offering ROCKWOOL Insulation, you’re working with a partner who is committed to supporting your sales staff and helping you build your business.

Here’s what you can receive:


◘ Counter showroom display

◘ Live showroom product demonstrations

◘ Comprehensive training for your sales staff

◘ Information videos to support sales staff and tell the ROCKWOOL story at point of sale

◘ Brochures that explain the features and benefits of insulating with ROCKWOOL

ROCKWOOL COMFORTBOARD™ 80 is a rigid mineral wool insulation sheathing board that is non-combustible, water-repellent, fire-resistant and sound absorbent.

This exterior non-structural insulation sheathing provides a continuous layer of insulation around the commercial or residential building envelope.

Properties of Comfortboard 80:

  • Can be easily cut with a bread knife
  • Non-combustible with a melting point of approximately 1177°C  (2150°F)
  • Excellent sound absorbency
  • Vapor permeable
  • Does not rot or promote the growth of fungi or mildew 
  • Low moisture sorption
  • Chemically inert; non-corrosive
  • Water-repellent
  • CFC- and HCFC-free product and process
  • Made from natural & recycled materials
  • ROCKWOOL® can contribute to earning LEED® points